Caribbean Marketing Fund in the making says St. Lucian Tourism Minister

The establishment of a marketing fund to promote the Caribbean as a premier tourism destination, is being explored by tourism ministers in the region.

St. Lucian Minister of Tourism and Chairman of the Caribbean Council of Ministers, Dominic Fedee, says he will be leading the charge, in collaboration with his Caribbean counterparts.

“So I think a major priority for the Council of Ministers now, in the short run is to make sure we put in a framework that will ensure a sustainable marketing fund for the Caribbean,” Fedee told Access Jamaica in an interview at the Caribbean Travel Marketplace Trade show at the Montego Bay Convention Centre on Thursday (January 31).

“For some reason this has eluded us, for many, many years, as jurisdictions and destinations in the Caribbean.  What is important now is to make sure that we bring everyone together, that we establish ourselves as a strong Caribbean brand.  I think it is one of the strongest travel brands in the world, notwithstanding our ability to come together and in a strategic and deliberate way, ensure that we promote the Caribbean brand,” the Minister added.

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