Let's Do It In The Caribbean

Tasania Gray is a final year student of CARIMAC at The University of the West Indies, Western Jamaica Campus. She is an Integrated Marketing Communication major, with special interest in Public Relations and Marketing. She is currently an intern at Carib Newsroom.

New Jamaica Tourist Board Website Launched

New Jamaica Tourist Board Website Launched Minister of Tourism, Hon Edmund Bartlett (L) paused for a photo with Carissa Leitner, Account Manager of Simple View, the company that developed the new JTB website, and Trudy Chin, Acting General Manager for Caribbean Airlines. The occasion was the official launch of the JTB’s new website at the ATL Automotive in Kingston yesterday.

Tourism Minister, Hon. Edmund Bartlett, on November 14 officially launched the Jamaica Tourist Board’s (JTB) new and fully integrated website which will transform its marketing strategies.

 

The website forms part of the JTB’s overall strategy to compete in the ever- changing global marketplace as well as plans by the management to revolutionize its methods of marketing and promoting Jamaica as a destination.

 

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Minister Bartlett Wins International Institute for Peace through Tourism Champions in Challenge Award

Minister Bartlett Wins International Institute for Peace through Tourism Champions in Challenge Award

Minister of Tourism, Hon. Edmund Bartlett (right) pauses for a photograph with Director of Tourism, Donovan White shortly after receiving the International Institute for Peace through Tourism (IIPT) Champions in Challenge Award. The occasion is the International Institute for Peace Through Tourism (IIPT) Champions in Challenge Awards during the International Travel Crisis Management Summit (ITCMS) conference in London on Thursday November 08, 2018.

Source: The Ministry of Tourism

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Caribbean Airlines now in the profit margin

Caribbean Airlines now in the profit margin

Caribbean Airlines reported a summary of its unaudited financial results, for the nine months ended September 30, 2018, which show the airline has moved into an operating profit and is net income positive for the year-to-date.

The unaudited accounts for the nine months to September 30, 2018 show Earnings Before Interest and Taxes (EBIT) of positive TT$96m – this is comprised of TT$118m on international and other operations and negative TT$22m on the domestic air bridge.

The airline’s total net income of TT$48m is comprised of TT$83m on international and other operations and a loss of TT$35m on the air bridge. Year-to-date total revenues showed a 15% year-on-year improvement of TT$291M.  Fuel of TT$450.4M was a major expenditure for the same period, compared to TT$345.5M in 2017 resulting in a year-on-year increase of TT$104.9M.

Caribbean Airlines’ improved performance has been achieved despite the aforementioned losses on the air bridge which continue to occur.  Since 2005, the adult fare on the air bridge has been fixed at $150 one way, irrespective of rising fuel costs, for which the airline receives no subsidy. The actual breakeven fare on the air bridge is $300 one-way. Of that sum, the passenger currently pays $150, the Government subsidy to the adult passenger only is $50 (children receive no subsidy from the Government) and Caribbean Airlines absorbs the loss for the remaining $100 or $150 depending on if the passenger is a child but occupying a seat.

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WTTC Annouces 2019 Global Summit in Seville, Spain

WTTC Annouces 2019 Global Summit in Seville, Spain

The World Travel & Tourism Council 2019 Global Summit with the theme of ‘Changemakers’ will take place in Seville, Spain, on 3-4 April and will be hosted by Ayuntamiento of Seville, Turismo Andaluz and Turespaña. This marks the first time that WTTC is extending the invitation to attend the Global Summit to a wider group of senior industry professionals, with the aim of gathering and celebrating the people and ideas who are defining the future of the sector.

The Travel & Tourism leaders will celebrate the 500th anniversary of the departure of the first circumnavigation of the world, which set out from Seville, while shaping the future of our sector.This will be the first Global Summit to which industry professionals and people interested to hear from the leaders will be able to attend by paying a recovery fee. Until now, the Summit has been by invitation only, encompassing WTTC members and travel leaders. 2019 thus marks the first year that a limited number of guests from across the sector will be able to join.

Gloria Guevara, WTTC President & CEO, commented, “The WTTC Global Summit is the principal event where the global public and private leaders of our sector meet. We are happy to be back in Europe and especially in beautiful city of Seville, where we will celebrate the 500 years since the first circumnavigation, while we define and shape the future of our sector and recognize the ideas which will make it happen. Anyone wanting to know what the future of our sector looks like should come to the WTTC Global Summit.”

“At our last summit in Buenos Aires we had more than 1,300 delegates with more than 100 CEOs, the President of Argentina, the Prime Minister of Rwanda, more than 30 ministers or heads of tourism, three former presidents, three United Nations’ Secretaries General (UNWTO, UNFCCC and ICAO) as well as leaders from PATA, IATA, WEF, CLIA, and even one Academy Award winning film director. 2019 provides a new opportunity for industry peers to attend and gain inspiration from our ‘Changemakers’, outlining a future vision of Travel & Tourism with the pioneering individuals and disruptive ideas that will make it happen', the president said.

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Russia, a new frontier for Caribbean Tourism

Russia, a new frontier for Caribbean Tourism

Tourism Minister Edmund Bartlett has hailed the People’s Republic of Russia as a new frontier from which visitors to the Caribbean can be attracted.

Speaking at the welcome reception for the Russian Pegas Fly Airline which made its inaugural trip to Jamaica recently, Mr Bartlett said Jamaica has a great advantage as Russia happens to be the fourth largest market source for visitors to the Dominican Republic, with which Jamaica has established a multi-destination Memorandum of Understanding.  

Pegas Fly will take approximately 5,400 new tourists to Jamaica’s shores up to May 2019 with flights terminating in Jamaica every 10 days. According to Minister Bartlett, this, along with the multi-destination arrangement, will afford Jamaica access to the growing market of Russian millennial travelers whom he says, have a very high purchasing power.

Minister Bartlett was also speaking in light of the recent abolition of visitor visas for certain categories of Russians seeking to travel to the island.  The inaugural Pegas Fly trip had brought the last group of Russians who required visas to enter the Jamaica.   Under the new visa regime, the Government of Jamaica has waived visa requirements for Russian visitors travelling to Jamaica for periods of up to 90 days per year.  

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Lancashire Wildlife Trust, England, gets £71k to boost nature tourism

Lancashire Wildlife Trust, England, gets £71k to boost nature tourism

The Coastal Communities Fund has awarded £71,000 to The Lancashire Wildlife Trust to invest in a fresh project to encourage regeneration and nature tourism on the Fylde Coast, from Fleetwood to Lytham.

Project manager and senior marine conservation officer, Emily Baxter said: “You will find a great diversity of wildlife across the coast and you want to inspire visitors to enjoy and protect it.

“You want to use local businesses across the Fylde Coast, and we have been keen to activate with holiday parks particularly. We shall also support community groups to take a dynamic role in championing their coast and offer volunteering opportunities and placements with training such as for example helping with surveys, wildlife watching, and events.”

Trail leaflets will be produced for adults to utilize for self-guided exploration or organised guided walks, and for school and families groups. It really is hoped a mobile interactive display may also be found in community centres to inspire people concerning the Fylde Coast.

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Virgin Voyages Releases Its First Caribbean Destination

Virgin Voyages Releases Its First Caribbean Destination

 

 Highly anticipated cruise line, Virgin Voyages, by Sir. Richard Branson, will make Havana, Cuba its first port of call. The cruise line will launch in 2020 and will depart from Port Miami with its first ship, The Scarlet Lady.  

“We’re giving sailors the opportunity to discover one of the world’s most desired destinations, Virgin Voyages style,” the company said. Select itineraries on Virgin Voyages in 2020 will include both daytime calls and overnight stays in Havana Harbor, the company said.

Virgin Voyages, which will be an exclusively adults- only cruise line (or as Virgin calls it “adult by design,”) is looking to disrupt the Caribbean cruise industry with provocative design, unorthodox amenities like on-ship tattoo parlors and what seems to be a clear focus on millennial travelers (although not exclusively).

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Jamaica to be Centre Stage at World Travel Market

Jamaica to be Centre Stage at World Travel Market

Tourism Minister, Hon. Edmund Bartlett departed the island yesterday to participate in the World Travel Market (WTM), in London.

“The world travel market is one of the biggest programmes that the industry has on its calendar. I am very proud to share that I will be joined by a very sizeable delegation from Jamaica next week to participate in the event, which enables contracts to be entered into between hoteliers and suppliers and airlines and destinations and so on,” said the Minister.

The WTM is a major promotional platform for the Jamaica Tourist Board (JTB).  It will also feature other Jamaican companies, creating the ideal opportunity to meet industry professionals and conduct business deals. Through its industry networks, the WTM also creates personal and business opportunities while also providing customers with quality contacts, content and communities. 

“While at the WTM, we will also engage in tourism diplomacy, which enables the real connectivity between countries that are involved in tourism and partners that are involved in this industry.

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Radical Women's Leadership Retreat to Launch in Jamaica 2019

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The resort town of Oracabessa in St. Mary, will be the venue for the first ever Radical Women's Leadership Retreat which is set for February 9 to 16 next year.

The weeklong event which will be staged at the Golden Clouds Villas, is the brainchild of wellness coach and behaviour change communicator, Madeline Kennedy of Kennedy Coaching.

"This training will allow women to develop and begin a plan of action to achieve success and wellness as they define it, having fun while breaking the cycle of over-doing and dancing with burnout," Kennedy told Positive Tourism.

Kennedy will be partnering with Jamaican transformational author and energy practitioner, Sharon Parris-Chambers to facilitate a workshop on holistic partnering strategies and systems change called the "Woman's Community Think Tank." They will 'lean in' to the emerging future with Jamaican community leaders and retreat participants co-creating this incubator for ideas and synergy based on the evidence-based ‘Theory U’ approach of MIT's Sloan School of Management. Parris-Chambers' most recent book "Living Life as a Sacred Practice" just went for sale on Balboapress.com at https://tinyurl.com/ybaloqs3

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