Tourism Minister, Hon. Edmund Bartlett, on November 14 officially launched the Jamaica Tourist Board’s (JTB) new and fully integrated website which will transform its marketing strategies.
The website forms part of the JTB’s overall strategy to compete in the ever- changing global marketplace as well as plans by the management to revolutionize its methods of marketing and promoting Jamaica as a destination.
Speaking at the launch at ATL Automotive in Kingston, Minister Bartlett noted that, “This is a monumental step in our effort to digitally transform the tourism sector. We see the changes globally and are making sure that we keep apace and can respond to the new trends and needs of the market.
Our visitors are technologically savvy and can with the click of a button on their smart devices decide which destination they will go to next. With this powerful website, we will be able to give each visitor a reason to choose Jamaica.”
This new website will host and promote all aspects of the destination and provide real time access and content to tour operators and travel agents globally to be more efficient in selling Jamaica.
Minister Bartlett added that, “This is money well spent and our return on investment will be priceless as Jamaica yet again shows thought leadership in this age of digital transformation.
I am also pleased that our local suppliers will be able to utilize this powerful marketing tool.”
The new site also has added features to segment visitors and personalize content. With personalization, the JTB will be able to obtain data including pages viewed, time spent on the site, bounce rates and goal conversions, which will better help in sharing messages to resonate with every visitor, both from overseas as well as locally.
Director of Tourism, Donovan White, indicated that, “To compete in this new global marketplace, the JTB’s number one strategy will be the use of our new, fully integrated website. We will have predictive capabilities and anticipate our visitors’ needs.”
Source: The Ministry of Tourism