Ministry of Tourism. Kingston, Jamaica – May 18, 2015: Tourism Minister, Hon. Dr. Wykeham McNeill, today (May 18) commended the Jamaica Tourist Board (JTB) on spearheading a campaign in major international markets in partnership with the local accommodations and attractions sectors. The campaign is to drive continued increase in arrivals during the Fall Season.
“The Jamaica Hotel and Tourist Association (JHTA) continues to be a strong partner and it is most heartening to see the attractions sector join with us in this new initiative.
“We continue to work to increase visitor arrivals in the sector with all its spinoff benefits. It is also heartening to acknowledge another positive development in the sector which has seen crimes against visitors continuing to trend downwards over the past three years.
“The Ministry is also engaged in an awareness campaign to educate all Jamaicans on the benefits of tourism not only to residents in resort areas but to all Jamaicans,” he concluded.